Consumer Demand

Consumer Demand

 

  • The value of ecosystem goods and services provided by the Lake Simcoe watershed is estimated at $975 million per year (Wilson, 2008)
  • Total visitor spending in 2012 was ~$2 billion
  • Nearly 95% of visitors to the Lake Simcoe area are from Ontario
  • In 2012, the Lake Simcoe region had over 24 million visitors, mostly same-day visits
  • Low impact outdoor recreation activities (cycling, hiking) are primary motivators for visiting (Dodds, 2015)
  • A recent study by Dodds (2015), found that 73% of respondents were extremely or somewhat likely to consider sustainable travel options when deciding on their trip
  • A recent study of visitors to Lake Simcoe by Dodds (2015), found that 61% of respondents thought it was extremely or very important for a business to showcase their sustainability initiatives
  • Of these, fisherman (70%) and outdoor recreation users (68%) felt it was extremely or very important for businesses to showcase sustainability initiatives
  • A study by Sims (2009), round that more than 60% of visitors surveyed had deliberately sought out what they believed to be ‘local’ food (as cited in Dodds, 2015)
  • A 2012 study by Trip Advisor states, 71% of those surveyed would make environmentally friendly choices (source: sustainabletourism.net)
  • In 2009, 41% of Canadian consumers said they would switch brands because of green products and services (source: sustainabletourism.net)

 

 

 

Sources:

Dodds, R. 2015. Assessing Visitor Travel and Spending Patterns for Recreation and Tourism in the Lake Simcoe Watershed. Ryerson University, Toronto

Wilson, J.S. 2008. Lake Simcoe Basin’s Natural Capital: The Value of the Watershed’s Ecosystem Services. Friends of the Greenbelt Foundation Occasional Paper Series. Source: www.davidsuzuki.org/publications/downloads/2011/Lake-Simcoe-GreenbeltNaturalCapitalJune%2020_2_.pdf