As you move forward with your sustainable tourism goals, perhaps the following framework will help with the planning process.
First—Identify your main business concerns and start thinking about how sustainability fits with your main business drivers.
Second—Be clear about your current philosophy or approach to sustainability and how you would like it to evolve.
Third—Think about what you want to achieve as a result of participation in the Explore Lake Simcoe project and how you can contribute to the project.
Once you have considered the three points mentioned above, you can start to identify sustainable practices already in place, and those you would like to target for change. Think in terms of the following categories:
The Explore Lake Simcoe toolkit assessment can help you identify potential areas of focus.
Once you have selected the areas of focus for the integration of sustainable practices, rely on the SMART acronym for goal setting. Goals need to be Specific, Measurable, Attainable, Realistic and Timely. A chart like the one below can help frame how goals will be achieved and measured.
|Long term goal||Short term supporting goals (list beside relevant long term goal)||Objectives (specific ways goal will be achieved)||Measures of success (how will we know when we meet the goal-what will it look like?)||Additional strategies/resources needed to support implementation|
Explore Lake Simcoe can help your business plan and implement sustainable practices. We can help you communicate your efforts. Contact the Sustainable Tourism Project Coordinator at firstname.lastname@example.org 1.705.739.9444 ext 104, for more information.
About The Author – Aileen MacMillan holds an Honours Bachelor of Environmental Studies degree from the University of Waterloo, and has worked as an independent consultant on environmental projects related to waste management, water quality protection, and environmental education. She has many years of experience working in small business and working collaboratively with teams and individual stakeholders.